From predictions of crime to identifying endangered children, we are in thrall to tech Are you a “metro high-flyer” or part of an “alpha family”? A “midlife renter” or a “cafes and catchments” sort? An “estate veteran” or a “bus-route renter”? You may not know, but if you live in Nottingham or Kent, your local council certainly does. And if you’re from Durham, so does the bobby on the beat. These labels are part of 66 classifications of Britons devised for Mosaic, a system created by the credit score company Experian . Mosaic, according to Experian, is constructed out of “850m pieces of information” and allows you to “peer inside… all the types of household” in any town or village, “with their life-stages, marital status, household compositions and financial positions”. Continue reading...