Facebook’s CEO says, ominously, that he will be making unpopular decisions because he believes them to be right When it comes to widespread popularity, Mark Zuckerberg is not exactly the Mrs Brown’s Boys of the international community, beloved by the public no matter what the big bad mainstream media says about him. Last week, he appears to have accepted his role as the Bond villain of our online lives. “My goal for the next decade isn’t to be liked, but to be understood,” Zuckerberg told investors . “In order to be trusted, people need to know what you stand for.” Facebook deserves our trust about as much as that bowl of unwrapped mints by the till in your local takeaway, but even so I am fascinated that Zuckerberg is now taking his public relations cues from every memorable reality show contestant in the history of television: he is not here to make friends, he’s here to win. Continue reading...