'I gave a blueberry facial to a vegan dog': inside the pet pampering boom

From cat spas to dogs Fitbits, pets are more fussed over than ever. What’s behind the mini-me phenomenon? Jane Lawlor is giving me a tour of her Essex hotel. ‘Most of our suites come with views of the pool or the rolling fields of the Brentwood countryside, and our evening turn-down service includes lighting flameless candles and leaving luxury pillow treats,’ she says, handing me a glass of champagne in the hotel bar, where velvet sofas face a wood-burning stove. “We’re all about relaxation and privacy here, so most guests like to eat in peace via room service, choosing anything from pan-crusted cod to lobster tail with caviar. And wait till you see the spa – we offer the latest treatments using award-winning products.” I can see that she gets treated exactly the way she would at home: like royalty. She always comes back perfectly groomed Continue reading...