Sports Direct: meet the man behind the upmarket rebrand

Mike Ashley’s future son-in-law and head of elevation, Michael Murray, is busy reimagining the retail empire Men in sharp suits mix with models as Vogue editor Edward Enniful and fashion influencers sip champagne and Salty Dog cocktails while they peruse £525-a-pair bejewelled Jimmy Choo trainers at a glossy store on London’s Oxford Street. This is Flannels, the achingly expensive designer emporium which Mike Ashley, the founder and chief executive of Sports Direct, views as the future of his retail empire. Continue reading...